At a glance
What customers receive: Up to 3 SMS per booking (confirmation → reminder → final reminder).
When they send: Timing depends on how far in advance the booking is made.
Cost: Total 15p–20p per booking (covers all SMS for that booking).
Who pays: The customer (wholesale pass‑through pricing).
Opt‑in control: Clearly shown to customers at booking; customers can turn it off.
Venue cost: Zero to the venue
Impact: Venues typically see a 3–7% drop in no‑shows when enabled.
When enabled, the system may send customers up to three SMS per booking:
Booking confirmation – sent immediately after the booking is created.
Reminder – sent before the appointment.
Final reminder – sent shortly before the start time.
The exact schedule varies based on how far ahead the booking was made. For short‑notice bookings, fewer than three messages may be sent.
Total cost: 15p–20p per booking (this single amount covers all SMS related to that booking—not per SMS, using Twilio UK Wholesale pricing as a basis.).
Who pays: The customer pays this amount during the booking process, added to their total
Visibility: The price is clearly displayed to customers during booking alongside the opt‑in control.
Customer control: Customers can turn off SMS notifications if they prefer not to receive them
Go to Venue Settings.
Open the Notifications section.
Toggle Customer SMS notifications on or off.
Save changes
You can change this setting at any time.
Fewer no‑shows: Venues with SMS enabled typically see a 3–7% reduction in no‑show rates.
Better customer experience: Clear, timely reminders help customers arrive prepared and on time.
Operational efficiency: More kept appointments mean steadier staffing and reduced revenue loss.
Do venues pay for SMS?
No. There is no cost to the venue. The customer pays a total of 15p–20p per booking when they opt in.
Is the 15p–20p charged per message?
No. It’s a single total covering up to three SMS for that booking.
Can customers opt out?
Yes. The SMS option (with the price) is clearly shown during booking, and customers can turn it off.
Will every customer get three messages?
Not always. The system sends up to three messages based on how far in advance the booking is. Short‑notice bookings may receive fewer.
